Head of CRM

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Dubai, Emirate of Dubai Posted on Thu, 25 November 2021 09:57:17 GMT Competitive Salary Permanent Full Time Source: Bayt

About US

Mumzworld has pioneered a revolutionary and gold standard e-commerce shopping experience for all things mother, baby, and child in the Middle East region.

Today, Mumzworld prides itself on being the premier, trusted, and definitive source of mother, baby, and child products in the region, with the largest unique range of products. We are here to make a lasting social impact.

We love to work with talent that are game-changers and that create impact internally within the organization and externally within the community.

About YOU
  • You are itching to be part of a hyper-growth environment.
  • You are a customer fanatic and keep customers at the core of your decision-making.
  • You are a game-changer in your field of expertise.
  • You are enthusiastic about advanced technologies, analytical, a passionate problem-solver, and can think out of the box.
  • You have an entrepreneurial spirit and crave a fast-paced environment where innovation is everything.
  • You are recognized for your honesty, loyalty, integrity, and ethics.
Your skills & experience would include:

eCRM & Marketing Automation Strategies
  • Creating Omnichannel strategy that includes, eCRM & Marketing Automation (email, web & app push notifications, retention, upsell, re-activation of defecting customers).
  • Maximizing the customer lifetime value, retention, response & conversion rates, average revenue per user.
  • Creating targeting, segmentation & personalization strategies.
Technology Acquisition
  • Choosing the right technologies to implement the strategies.
  • Overlooking the implementation of high-end technologies, systems, and marketing automation tools (CRM, E-mail marketing, Web and App push notifications, and personalization tools).
Implementation & reporting
  • Implementing, monitoring, and improving all created strategies (CRM, Marketing Automation & personalization).
  • Defining and optimizing key performance metrics and preparing relevant dashboards.
  • Define the organization's problem statement and work on implementing solutions accordingly.
Management & Leadership
  • Lead the CRM team & agency to ensure that the planning and execution of campaigns are seamless.
  • Manage CRM suppliers/agencies/tools to ensure optimum results.

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