Marketing Manager - APAC

Apply Now

Richemont

Hong Kong Posted on Fri, 19 November 2021 02:30:25 GMT Competitive Salary Permanent Full Time Source: Richemont

Responsibilities & Accountabilities

General Activities:
  • Work in conjunction with Marketing team from HQ to develop and execute group global marketing and communication strategies for the Asia Pacific region
  • Budget Management for the region, in retail, Wholesale - ATL/BTL
  • Responsible for media planning and buying (print/outdoor/digital/social media)
  • Oversee the production of all advertising materials as well as advertising material traffic handling for the Asia Pacific region
  • Deployment and implementations of events; seasonal press days, international press trips, exhibitions, store promotions etc.
  • Manage Trade & Retail activities for the Asia-Pacific region including (but not limited to): plan and execute retail support actions, promotional activities [GWP, VIP discounts, etc.]
  • Responsible for direct marketing & CRM loyalty program for consumers. To deploy regional CRM marketing programs and activities in conjunction with the annual marketing calendar.
Regional Activities :
  • Work with markets in developing and executing marketing / communication strategies for the following countries including (but not limited to): Hong Kong, Macau, Singapore & Taiwan
  • Ensure markets correct implementation of local marketing and communication activities as per ADL/ADAP seasonal directions, mutually agreed annual strategy/plans, and executed to ADAP's standards
  • Manage and consolidate regional budgets Asia Pacific markets ensuring they are consistent with annual marketing plans and actions.
  • Ensure timely market report plans, manage & maintain the countries communication reports
  • Work in close conjunction with markets & ADAP Retail & Logistics team to ensure all marketing/trade & retail orders are placed/received as per the HQ/ADAP direction & the market needs
  • To carry out ad hoc duties as directed by HQ Marketing team.
Requirements :
  • Holds a min. 3 years of experience as Marketing & Communications Manager in a regional luxury business role and ideally, with 10 years of relevant marketing experience from within the fashion industry
  • He or she will be an expert in 360 degree marketing with a solid understanding of the retail fashion realm
  • Team management experience
  • Experience in creating marketing & communication strategies
  • Budget management skills
  • Experience in negotiating media space with agency and publishers
  • CRM and loyalty knowledge is a must for this role
  • A track record integrating offline with online through ecommerce, web and social media
  • Agency management
  • A genuine understanding of PR and PR strategy with a solid fashion background
  • Passionate about working for a menswear luxury brand.
  • Fluency in written and spoken Cantonese, Mandarin and English are required.

Apply Now Share Report
This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy. Your use of ZHired‘s Products and Services is subject to these policies and terms.