Marketing Manager, OC, Asia Pacific Division

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Colgate-Palmolive Company

Hong Kong Posted on Thu, 25 November 2021 00:33:10 GMT Competitive Salary Permanent Full Time Source: Colgate-Palmolive Company

Relocation Assistance Offered Globally
# 114182 - Hong Kong, Hong Kong, China

MAIN PURPOSE

The position is responsible for leading development of the Asia Pacific brand strategy for one of the key Oral Care Big Bets across the region, as well as the Manual Toothbrush strategy. This includes management of brand growth plans and equity enhancing activation to drive brand equity while maximizing long and short term sales volume, profits and market shares.

KEY RESPONSIBILITIES

Identify growth opportunities within the Asia Pacific market place and develop short and long term marketing plans (identifying share, volume and profit objectives and devising strategies to meet them on regional basis).

Align with IBE on identification, preparation and execution of comprehensive brand engagement and communication campaigns to drive growth

Evaluate and recommend product pricing and advertising strategies to CIC

Ensure that portfolio and sizing mix are constantly reviewed and appraised for revenue growth opportunities.

Understand and utilize consumer insight/eCom data trends to build brand growth plans

Monitor advertising spend on category core equities

Develop and align priorities for category with Division Marketing Head

Drive Asia Pacific Category focus with special project/task force participation

Liaise with subsidiaries/hubs and Innovation teams

Monitor product performance against plan and set course correction if necessary to ensure that targets are achieved

Evaluate and action profitable growth plans across category and products without detracting from perceived product quality

REQUIREMENTS

Bachelor degree and above, majoring in Marketing, Business Administration will be a plus

At least 10 years of brand management and/or customer marketing, customer management experience in consumer goods industry

Implementation of at least one business building initiative, e.g. new product launch, relaunch, equity campaign, etc.

Key involvement in business analysis, marketing plan development, and cross-functional project management

Strong in project management and multi stakeholders communication

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

For more information about Colgate’s global business, visit the Company’s web site at . To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit . To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit . To learn more about Tom’s of Maine please visit .

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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