Marketing Manager

Apply Now

Amway

Ho Chi Minh City, South East Posted on Tue, 23 November 2021 00:39:43 GMT Competitive Salary Permanent Full Time Source: Amway

STRATEGY DEVELOPMENT (AOP/LRBP)
  • Develop annual Marketing strategic & budgeting in line with business LRBP strategies:
  • Monitor, analyze and evaluate market, consumer behaviors & competitor activity to identify market opportunities
  • Develop & adjust multi- year marketing strategies and plan to meet business strong sales growth
  • Develop annual marketing strategies & execution plans
PROGRAMS, PROCESSES, SERVICES:
  • Lead brand management operations & annual brand/marketing strategies effectively:
  • Implement Category/portfolio planning, including discontinuing underperforming brands/products & new product launching
  • Develop right brand positioning/claims
  • Build up & lead to implement marketing programs, programs, experiences, sponsorship or promotions to support Amway products/ brands, including CRM, loyalty programs, sampling and promotions, advertising campaigns, all types of media.
  • Lead to leverage regional, best practice, brand selling/retailing programs, brand experiences and physical presence
  • Support brand awareness and favorability through comprehensive spokesperson, sponsorship and expert speaker initiatives & programs
  • Set & manage product pricing
  • Extensive collaboration with cross-functional areas including Tech Reg, PM, Manufacturing, etc. for new product launch planning & execution
  • Increase profitability & Achieve other financial objectives:
  • Allocate resources and schedule marketing and advertising activities efficiently.
  • Prepare sales forecasts & budgets, monitor costs & budget effectively
  • Adapt plans/ initiatives to improve the sales performance of the power brands
  • Monitor, analyze, and evaluate product performance and customer feedback for productive change management to meet Distributors/ Consumers’ need and to bring up the brand image and company reputation
  • Generate new product ideas, identify product/service features to be changed to meet customer needs
  • Liaise with other functional areas of the organization to implement these changes.
  • Coordinate with advertising & promotion agencies for effective sales campaigns & promotions to the target audience
  • Coordinate with training team for developing & monitoring the training programs/ workshops in order to promote the brand knowledge to distributors effectively
STAFF MANAGEMENT:
  • Acquire & recruit qualified staff at right position
  • Strengthen staff’s skillful workforce through consistent on the job training programs as well as the appropriate job-related external trainings courses.
  • Manage staff’s performance, motivate and reward effectively & efficiently for staff’s high engagement
  • Build & execute development planning for qualified workforce development & talent pool development for staff retention & meeting business job scopes expanded requirement
  • Maximize resources effectively

Apply Now Share Report
This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy. Your use of ZHired‘s Products and Services is subject to these policies and terms.